How do you build volume after your Chief of Cardiac Surgery leaves your hospital?

You strategize a fully integrated marketing mix of promotional items from TV commercials to Facebook Ads. Upon facing some large changes to their internal structure, with the departure of their Chief of Cardiac Surgery, Mount Sinai’s reputation as Florida’s heart hospital — could have been threatened. To ensure that there were no changes in volume and the brand identity stayed associated with expertise and quality, this campaign was launched.

MARKETING
IS IN OUR DNA.

GET STARTED